(This is a contributed post)
As a business owner in 2019, you can’t afford to ignore how your company affects the ecosystem. Non only is it become increasingly popular to establish green policies in companies, but companies that fail to put the environment on their to-do list risk facing the backlash of their audience and partners. With more en more regulations coming into force to reduce the use of plastic in the retail and restaurant industry – you’ve probably come across plastic straw bans in McDonalds’ restaurants recently – or to monitor energy consumption, environmental interests are of a legal and administrative nature for business owners. Nevertheless, many companies struggle to put green strategies on their agenda without putting at risk their financial stability. Indeed, going green may be crucial for the planet, but it can be both disruptive and expensive in the workplace. Making it work without slowing down productivity, income and creativity is challenging.
Green is a business disruption you need to embrace
There’s an essential rule concerning business disruption; namely, disruption is unavoidable. It is going to happen to your company, whether you want it or not. Indeed, in a constantly evolving market, it’s impossible for anything to remain static for a long time. You can expect environmentally-friendly materials, equipment and policies to become legal requirements in the years to come. Green business is on the verge of becoming the next disruption. What matters now is whether you can roll with it and grow or simply stick to your gun and reject green approaches. Ultimately, green is a disruption you have to embrace before it’s too late.
Bring green as a novelty element that benefits employees
Making green second-nature in your workplace can be a strategic move to lift the mood and encourage your team to go green. Something as simple as transforming the inner courtyard into a green square, for instance – you can look here for soil nutrition and plant food solutions – can change the attitude in your team. Additionally, you can get your team involved by offering to grow fruits and vegetables that can be stored in the office kitchen. During their break, employees can look after the garden, clearing up their mind while protecting nature.
Make green a competition instead of a policy
Employers who try to implement their green strategy as a set of rule face difficulties. Indeed, when you choose to disrupt established patterns under the premise that failure to adapt can be punishable – as it is often seen in offices that decide to go paperless –, you immediately create a negative image for environmentally-friendly measures. On the contrary, introducing new behaviors as a competition – such as rewarding the person or team who reduces their plastic consumption in the office the most dramatically – can help its smooth integration.
Last, but not least, going green is about creating SMART goals to track and achieve. The truth is, you can’t go paperless overnight. You need to agree on specific, measurable, actionable, relevant and time-focused objectives with your team for each period.
The bottom line is that green is disruptive as it goes against the standard processes in businesses. But, it’s a disruption you can embrace and manage with the appropriate approach. From SMART goals to innovative office benefits, make a smooth transition to a green strategy.