(This is a contributed post)
There are lots of ways to market a business and it’s fair to say that some options are more popular than others. A lot of businesses try to avoid older marketing tactics and instead focus on digital solutions that are new and french. However, it’s worth noting that older marketing tactics aren’t dead. Indeed, the classic options can be highly useful if you take the right approach and strategy. Here are some examples that are definitely worth exploring.
You might think that flyers and pamphlets are always seen as junk. But this is not the case and instead, it’s just a matter of ensuring that marketing materials like this deliver value. Letterbox drops are a great way to quickly get information out about your business to a local audience. You just need to spend some time thinking about the information that should be included and that matters to your customers. You could also use a QR code to connect materials like this to a wider campaign and ensure that customers find it easier to engage with your business.
Billboards have massive potential as a marketing strategy. So, if you assume that billboards aren’t going to deliver the results you need, we promise you that this is not the case. You should just again think about how to use billboards in a new way. One option would be to explore renting out digital billboards. Digital billboards will allow you to create a marketing campaign that is more immersive, dynamic, and visually memorable for your target audience. It’s a great way to ensure that your business brand does stand out.
Next, you should make sure that you are thinking about email marketing strategies. The right email marketing solutions will do wonders for your business. You’ve probably heard that emails have a notoriously low open rate and this is absolutely true. However, that just means that you need to focus on ensuring that your emails are more enticing and relevant to your target audience. You should send emails out to specific groups of customers. You will also need to focus on writing a compelling subject line that immediately gets them to click.
Finally, you should think about calling up your customers. We know what you’re thinking. Cold calling has a negative buzz around it and you’re right there. But we’re not talking about cold calling. Instead, again, you need to focus on delivering value. You can do this by using accurate and effective calling lists. By doing this, you can make sure that you call people who are going to be interested in the product or service that you are purchasing. Then it’s just a matter of getting the right team on the other end of the phone line.
We hope this helps you understand how you could still benefit from using some older marketing tactics. Indeed, if you keep these options in mind, then you could strengthen your overall campaign and see far better results.